profit doesn’t need to cost the earth.

Counting Clouds provides expert advice and support to purpose-led businesses

where values mean more than just numbers

my services

I support purpose-driven businesses to understand their finances and look beyond profit, also considering the planet and people in all their decisions and become a better business.

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my story

When I set up Counting Clouds I had one goal for my business – to support my clients to make their business better. Not just better financially but better for the environment, better for their workers, better for their customers and better for their communities.

I wanted to break down the perception that financial success and environmental and social responsibility are mutually exclusive. I believe that they are interlinked and businesses that commit to improving their sustainability maximise the likelihood of their financial success. Through passionately supporting businesses to better understand their financial performance, I also can show them how they can take action to improve their social and environmental impact and sustainability.

With over 25 years of experience behind me, I’ve demonstrated my own business’ commitment to the triple bottom line of people, planet, and profit by taking it through the B Corp certification process. Not only that, but I have also gone on to train as a B Leader so that I can support other businesses on their B Corp journey to becoming better businesses.

I firmly believe that the combination of my finance and sustainability experience ensures that I support my clients to the best of my ability so that they can drive forward, achieve their goals and maximise their impact on the world.

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my values

Collaborate With Other

To be people focussed and help others shine

Be Authentic

To never be false and always be real

Make Change

To never be content to “go with the norm” and be a changemaker instead

Be Resourceful

To use time and money efficiently and minimise my impact on the environment

Have Fun!

To enjoy what I do

my impact

Planted 358 trees

Saved 10.78T of C02E

Given back 155 pro bono hours

Started 2 community groups

Any questions?

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